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General Published on: Mon Jun 16 2025

Salesforce Brings AI to Marketing with Cloud Next Launch

Salesforce has recently unveiled its groundbreaking evolution of the platform in the launch of Marketing Cloud Next. It is powered by the advanced capabilities of Salesforce Agentforce services. This primary step by Salesforce marks the beginning of the era of agentic marketing, an AI-powered approach where autonomous agents can execute entire campaigns, personalize engagement, and optimize strategies without requiring constant human intervention.

According to the GM and EVP of marketing cloud, Steve Hammond “Agentforce transforms how work gets done, but it doesn’t replace marketers — it empowers them.”

The recent shift is not just about technological enhancement, but it is about creating tangible industrial solutions. In the history of benefits from AI-driven transformation in life science and healthcare sectors, it is going to create its stand mark with compliance, personalization, and speed.

What is Agentic Marketing?

Traditional marketing platforms solely rely on human-driven workflows and static automation. The introduction of agentic marketing in the Marketing Cloud Next truly moves beyond such restrictions. With this new innovation, organizations will gain the ability to deploy intelligent agents that can operate much like human team members, with Understanding, and the capacity to make data-driven decisions.

For example, when an AI agent in the pharmaceutical company is prompted with

“Design and execute a multi-channel campaign targeting cardiologists in North America for our new heart failure drug.”

The agents will independently define the target segment, create compliant content, pull complete data from external and internal platforms, optimize channel mix including email, SMS, and LinkedIn, and keep track of performance metrics in real time.

With Agentforce AI services, agents can continuously function and adjust strategies as new data emerges. Therefore, theyoffer real-time optimization across campaigns.

Also Read: Agentforce for Insurtech empowering the human side of insurance

What is new about the Marketing Cloud Next?

Marketing Cloud by Salesforce integrates the five major capabilities within the Agentforce ecosystem.

Campaign creation – Users will be able to simply describe a campaign goal in their natural language, and the AI will have the capability to autonomously build an end-to-end campaign. It is sourced from Google Drive, SharePoint, and other cloud-based platforms. It can drastically reduce the launch time to market and other human errors.
Agent engagement – Instead of a " do not reply” static message, Agentforce will enable a two-way conversation by making use of AI-powered responses. The Agentforce solution has been built with bots to interact with customers via email, chat, and even voice. Therefore, it provides dynamic experiences that can be escalated to a human in case of necessity.
Lead qualification agents – With Agentforce AI services, these agents can analyze lead behavior across different platforms and segment them based on their evolving and predefined parameters, nurture with personalized content in multiple languages, and even schedule meetings on behalf of sales teams.
Media optimization agents – Real-time ad campaigns and spend are managed by AI agents with the latest Salesforce agentforce services. It can continuously shift budget, create A/B test creatives, and adjust targeting without the need for manual intervention from humans.
Segment intelligence – Agentforce provides powerful information regarding which segment performed best and automatically relocates the effort to optimize campaign results across different audience groups.

When you combine these tools with the Salesforce Data Cloud and Einstein Trust Layer, it enables secure, safe, and powerful AI operations.

Why do the healthcare and life science sectors require Agentforce AI solutions?

The life science and healthcare industries face unique challenges that traditional marketing platforms and CRM fail to address effectively. Some of the most common concerns with these industries include the following.

Highly regulated environments and strict compliance, including GDPR, HIPAA, EMA, and FDA.
Complicated patient-provider relationship.
Multiple department collaboration, including compliance, medical affairs, and marketing.
Intricate and lengthy sales and clinical cycles.
Growing requirement for timely and personalized outreach.

Salesforce Agentforce AI services have the capability of addressing these challenges by providing compliance, data usage, intelligent automation, and seamless omnichannel engagement. The AI would not just assist, but it acts, thinks, and learns in context, which is an invaluable choice in a mission-critical environment like healthcare.

Also Read: Agentforce revolutionizing salesforce with autonomous ai agents

Impact of agentforce in the healthcare sector

Automated patient outreach

Hospitals mostly struggle to maintain consistent patient engagement due to several reasons. With Agentforce AI services, these bots will be able to send appointment reminders with location-based directions, post-visit follow-up or satisfaction services, pre-visit instructions or forms, and preventive care messages based on their history. For management of chronic illness, these boards are able to maintain regular check-ins, improve patient outcomes, and increase appearance while freeing up human care coordinators.

AI powered contact centers

Many healthcare systems face understaffed call centers. However, with the emergence of Agentforce solutions, AI agents have the capability to handle high-volume queries, including insurance, eligibility checks, prescriptions, refills, symptoms, and lab result notifications. These agents can provide 24/7 multilingual support, reduce wait times, and enable human staff to focus more on complex or emotionally charged cases.

Transcription and clinical documentation

Physicians mostly spend hours on documentation. Thankfully, with Agentforce AI services, transcriptions become easier. It can automatically convert voice, memos, or consultations into structured notes, sync data with EHR platforms, and flag inconsistencies or missing information. It will improve physician satisfaction, compliance, and overall productivity.

Revenue cycle and billing automation

One of the biggest pain points for many providers is revenue cycle management. However, the inclusion of Agentforce AI services can predict claim denial before submission, guide patients through billing procedures, flag coding errors, and provide real-time payment plan recommendations. It will not only improve cash flow but also enhance patient care, transparency, and trust.

Impact of Agentforce AI in life science sectors

Intelligent clinical trial management

One of the complicated tasks in the life science sector is recruiting suitable patients for trial methods. Therefore, Agentforce AI agents will be able to analyze demographic data, EMR, and genetic profiles. They can also identify potential trial candidates, send a pre-screening questionnaire, and obtain e-consent through compliant workflows. It will shorten recruitment time, improve diversity, and increase enrolment rates.

Drug discovery and research

Life science forms can make use of Salesforce Agentforce services to surface emerging molecular targets, sift through lab results, academic publications, and clinical data, monitor competitors, patients, and trial statuses, and also recommend the next step in pre-clinical stages. It will accelerate R&D and position companies for early innovation.

Personalized HCP engagement

Medical and sales representatives mostly lack full visibility into HCP preferences. With Agentforce solutions, businesses can analyze HCP engagement across samples, events, emails, and publications, segment them based on therapy, interest, or prescribing behavior, trigger real-time alerts for sales representatives, and suggest next best content or meeting schedule. It will result in higher relevance, improved ROI, and better relationships.

How Agentforce AI Services Work?

Agentforce AI services are built on the trusted platform of Salesforce and integrate seamlessly with the existing ecosystem through:

Data cloud for unified records, which aggregates data from cloud storage, ERP, lab systems, CRM, and various devices.
Governance and guardrails with the Einstein Trust Layer to ensure zero data retention, detect sensitive data like PHI, and enforce auditing.
Prebuilt agent templates, including appointment boards, patient outreach module, and trial agents.
Channel diagnostic deployment as Agentforce agents are adapted to preferred communication channels for professionals and patients, whether it is a mobile app, SMS, voice, or web.

According to the latest data, customers are more discerning than ever. They expect personalized and seamless interaction at every touch point. Instead, 43% of customers have witnessed to abandoning a brand after a single poor experience, and 69% expect consistency across all departments that they engage with.

Despite the fact that 3 out of 4 marketers are exploring AI tools, only 32% feel confident in their ability to leverage data effectively to deliver a customized experience. This gap between AI experimentation and results underscores the urgent need for Agentforce solutions. It can transform AI from a passive tool into an active, autonomous partner for delivering customer-centric engagement.

As mentioned by Andrew Chang, the chief marketing officer at the University of Chicago Medicine, "As a data-driven marketer, I believe that data isn't just for campaigns — it's the foundation for driving organizational transformation. In healthcare, where the stakes are incredibly high, there's an immense opportunity to reimagine the patient experience. By integrating advanced technologies like AI into that journey and harnessing the power of data, we can make receiving care more intuitive and seamless."

FAQ's related to Salesforce Agentforce Services

1. What are Salesforce Agentforce Services?

Salesforce Agentforce services enable organizations to leverage autonomous, data-informed agents to manage campaigns, engage with patients, streamline workflows, and provide personalized care across their operations.

2. How do Agentforce Solutions Benefit Healthcare and Life Sciences?

Agentforce solutions empower healthcare and life sciences companies by optimizing patient engagement, reducing manual workloads, improving operational efficiency, and strengthening compliance — all while delivering a tailored, human-like experience.

3. What Makes Salesforce’s Agentforce AI Services Different?

Salesforce’s Agentforce AI services stand out due to their ability to combine data, automation, and compliance controls to enable organizations to provide smarter, more empathetic care without adding additional pressure on their teams.

4. How Does Agentforce Support Personalized Patient Interaction?

Using agentforce solutions, healthcare providers can send automated follow-up messages, medication reminders, care instructions, and even financial guidance — all tailored to each patient’s preferences and health history.

5. What Are Some Use Cases for Salesforce’s Agentforce Services in Life Sciences?

Salesforce’s agentforce services can aid in trial candidate enrollment, clinician education, prescribing behavior analysis, and patient population health management — adding depth and personalization to every interaction.

6. How Do Agentforce Solutions Improve Clinical Operations?

Agentforce solutions enable hospitals and practices to streamline clinician workloads by reducing manual tasks, optimizing routines, and freeing up valuable resources for patient care, resulting in improved health outcomes.

7. Are Salesforce’s Agentforce Services Safe and Compliant with Regulations?

Yes — agentforce services are designed with compliance controls, employing data safeguards and enterprise-grade regulations, including GDPR, HIPAA, and other industry-specific legislation, to protect patient information.

8. How Do Agents Utilize Data Cloud and Einstein Trust Layer?

Salesforce’s agentforce services leverage the Data Cloud for unified patient profiles alongside the Einstein Trust Layer, ensuring responsible, compliant, and trustworthy delivery of data-informed care.

9. What Impact Do Salesforce’s Agentforce Solutions Have on Revenue Cycle Management?

Agentforce solutions enable automated follow-up with payers and patients, aid in verifying coverage, identify coding inaccuracies, and enable financial care guidance — all while reducing bottlenecks in revenue cycle operations.

10. How Are Organizations Implementing Salesforce’s Agentforce Services?

Healthcare providers and life sciences companies are implementing agentforce services to manage campaigns, enable clinician-patient engagement, streamline operational routines, and drive greater patient satisfaction — ultimately strengthening loyalty and health outcomes.